Decisions, Decisions: The Science of Choice

Every day we make thousands of decisions – potentially as many as 35,000 or about 2,000 an hour when we’re awake. Some of them are pretty good, but most – not so much.

Turns out we humans have a very poor track record when it comes to making good decisions. Not our fault really – few of us have been taught how to do this. Surprising given how critical good choices are to every aspect of our lives. The result is an explosion of research into the science of decision-making. Recent discoveries are profound and life changing. In Decisions, Decisions: The Science of Choice, host Anthony Morgan, a decision scientist himself, takes us on a journey into this fascinating world to find out how we can all make better decisions.

Working with some of the world’s top decision scientists, Morgan will conduct a series of street experiments that use unwitting passers-by as guinea pigs to illustrate the latest findings in this field.

Good decision-making is essential.  It affects every part of our lives from our health to our finances to our safety. In Decisions, Decisions: The Science of Choice we illustrate the latest discoveries in this extraordinary field and show how we can all make better choices and transform our lives.