Gamingzone Entertainment (GZE) has entered into a distribution partnership with Bomanbridge Media and Passion Distribution, to represent the world’s ﬁrst live Esports reality format “GAMERZ”.
Bomanbridge Media will be distributing the format in Asia Pacific, while Passion Distribution will be distributing across the rest of the world including Australia and New Zealand.
Produced by the GZE Organisation, GAMERZ offers online gaming talent an incredible opportunity to become Esport professionals. 12 great amateur talents will live together in the GAMERZ House where they will be pushed to their mental, physical, and gaming limits. Well known professional gamers will support them closely during the competition to help them maximize their potential. Viewers get to witness the drama, emotions and humour of the contestants as they share the same living space and form alliances and bonds. To add further drama, players at home will have surprise opportunities to enter the GAMERZ House during the competition.
All the players will be tested and challenged daily in live broadcasts of matches – battling it out to the grand finale, where ﬁve lucky winners will be awarded a six months professional gaming contract.
The original series of GAMERZ focuses on the game CS:GO and was broadcast across the Nordics on Twitch, Youtube, Facebook, and Viafree with a slew of sponsors on board to support the launch last year.
Esports is a platform for competitive gaming which sees teams play computer games against their opponents. It is a global phenomenon, generating $493m in revenue in 2016, and expected to increase to $1.1 billion by 2019. Coupled with the increasing availability of online streaming platforms, it opens a bigger room for expansion as it allows fans (and potential fans) to view Esports tournaments live online.
“It’s incredibly exciting to apply successful elements of reality TV to a totally new genre – Esport. The hard-to-reach target group of young gamers aged 15 to 35 loves to watch fast-paced, fun and entertaining content. But they consume it on their own terms – whenever and wherever they like. The first Scandi season of GAMERZ was a success and perfectly tailored for this audience.” said Robert Jönsson, Creative Director GZE.
“With the global popularity of Esports increasing at a rapid pace – targeting to reach almost 600 million by 2020 – it is an honour to be in partnership with GZE Organisation to distribute the world’s first ever Esports gaming format in Asia. This series is structured to generate drama, education and engagement while giving participants’ a once in a lifetime opportunity to train together with world renowned professional gamers. We at Bomanbridge are confident that the Asian adaptations would be equally as efficacious and lucrative,” said Sonia Fleck, CEO of Bomanbridge Media.
”Esports has a huge untapped potential TV market and GAMERZ presents a format which for the first time bridges the worlds of Esports and mainstream reality television. Passion Distribution is delighted to be working with GZE to bring the format which has already been a proven success in the Nordics to the rest of the world,” said Emmanuelle Namiech, CEO Passion Distribution.
BomanBridge Media and Passion Distribution will launch the format to international buyers at MIPCOM 2017.
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