Bomanbridge Media is a leading Singapore-based distribution agency and production company, exclusively representing renowned programming from around the world. The company’s team earned a stellar reputation in the region as the go-to people to get deals done. Its diverse catalogue currently holds over 4,000 hours of top quality programming consisting of Formats, Lifestyle, Factual, Drama, Kids and Educational. Serving as both brand strategist and program distributor for entry into the Asia Pacific markets, the acquisition team continually handpicks select products for multi-territory acquisition and distribution.
Following significant investment in 2014, Bomanbridge has expanded into original production and format development as well as opened offices in Mongolia and Korea to strengthen its Asian roots. Bomanbridge offers compelling, ratings-driving content for the international market; presents sophisticated market solutions to build brand awareness; fosters understanding between cultures in the entertainment industry; and delivers successful revenue returns. Bomanbridge makes a complicated market profitable for its clients in the region, offering guidance and providing confidence to producers who want to enter the lucrative, emerging Asian market.
Bomanbridge’s next challenge is to develop original programming that originates in Asia and is intelligently geared for international format sales. With a young, dynamic and resourceful audience in our markets, we are in a strong position to additionally develop Trans Media programming, capturing “four-screen viewership” and monetizing on these lucrative multi-revenue streams.
Bomanbridge remains efficient and focused by keeping a structured and tightly run organization, where small is profitable and ideas are innovative, making our presence distinct and effective.
Chief Executive Officer
Sonia has experience in television distribution within the Asia-Pacific since 2000. She has participated in this incredible market transition from background to center stage while building in the process an extensive network of broadcast and creative partners. Equipped with sharp business acumen, further shaped by years of on-the-ground experience, Sonia is driving the company with calculated steps towards ever more success. Implementing a seven-step model for a successful business, all areas of the industry are addressed and engaged.
Large client portfolios, from past to present, such as Zodiak, Parthenon and Sky Vision are a few of the companies that have sought out Bomanbridge’s distribution services and expertise. Moving forward, Sonia is spearheading the growth of the company in the digital arena and in format development. From distribution on premium factual, lifestyles and kids content to format development and localization, Sonia is on target to increase the catalogue offering by 25% yearly.
Sustainable business is also an important part of the growth process, with charities receiving a % of Bomanbridge’s Net Profits. Aware that the definition of success is intangible and acutely personal, she prompts the team to define their goals clearly and maintain vision in their strategy to make their hard work a personal and professional success story.
Director of Finance and Operations
Originally from the UK, Ben has joined Bomanbridge after working in Sydney Australia for Nine Digital, the Digital arm of Nine Entertainment Corporation. He emigrated to Australia during 2012. Ben qualified as a management accountant in the UK and has progressed from financial accounting roles through to commercial and strategic roles across various continents and a range of industries. He is an associate of CIMA and CPA which are globally recognised accounting bodies. Most recently he held the position as a Commercial Finance Analyst specifically in financial planning and strategy at Nine Digital. Ben has extensive experience in financial planning, systems and operational workflows. He will be responsible for enhancing the current operational and financial practice here at Bomanbridge as the company moves into its next chapter.
Director of Sales and Acquisitions, Greater China
Prior to joining Bomanbridge Media, Aegena has over 12 years of experience in broadcasting. During her tenure with Discovery Networks Asia, she was in charge of the planning and scheduling, and a core member overseeing the co-production initiatives in mainland China. In addition, she also handled the content planning for the launch of Discovery Home and Health, Discovery Science and Discovery Turbo in Asia. Originally from Malaysia, Aegena spent a number of years working with the powerful broadcasting conglomerate ASTRO, serving as marketing and promotional manager and later as Channel manager with the Chinese programming department. Currently, Aegena oversees and manages the team’s direction of acquisitions for the Asia Pacific region, and the strategic growth of sales and development for key markets such as China.
Gyeong Min Moon
Director of Distribution Development, Korea, Japan, Mongolia
Gyeong Min Moon has held positions such as Senior Acquisition Manager for the broadcaster TCAST, an entity created in 2009 in a joint venture with FOX Korea. Before TCAST, Gyeong Min was part of the MBC ( Munhwa Broadcasting) group, specifically managing acquisitions over the channel MBC Plus Media. It was there he made a name for himself, by introducing in 2002 from FUJI TV Japan, the first Japanese Drama to air in Korea “Yamatonadeshiko”. He will be a prized asset as we dig deeper into Korea, both for sales success on the expanding catalogue, as well as identifying Korean formats and production talent for International Development and Distribution. He will also lead our co production projects with an ever more ambitious korean media landscape.
Director of Sales, South Asia
As former Business Head at Sahara One and Head of Operations at FremantleMedia India, and Balaji Telefilms, Arpit comes with 19 years of experience in creating, producing and managing both mass and niche Television content in India and in Singapore. He headed business development at StarCut Asia Pacific – a Nokia subsidiary and co-founded MobileMonday Singapore, a participatory organisation for those working in the Mobile sector. Arpit is credited for creating Singapore’s first made-for-mobile series “Kumarsutra” and began his career as a reporter, producer and host at NDTV in New Delhi, India.
Senior Sales Manager, Southeast Asia
Originally from Brazil, Gleyce Soares worked previously for 5 years at Globosat Programadora, the largest Pay TV group in Latin America. During her time there, she was responsible for International Acquisitions over multi-platforms, covering general entertainment programming. Gleyce has extensive experience handling commercial and contractual negotiations with worldwide content distributors. In 2013, she adventured to Singapore, and prior to working with Bomanbridge, was overseeing the Product Development for major Sports Sponsorship across Asia. Thereafter, Gleyce moved to a Sales Executive position for Broadcasting Services to linear and non-linear platforms at Globalcast Asia. Currently, Gleyce will be pushing the envelope to widen our excellent sales track record in Southeast Asia.
Content & Marketing Liaison
Josephine assists the Sales and Programming departments in all marketing requirements as well as implementation of the online library, website, and all other social and digital media outlets. She follows up with our various stakeholders to ensure the bridge of communication is seamless. Her previous working experience in MediaCorp Pte Ltd, the biggest media enterprise in Singapore, offered her exposure in the TV programming and operations landscape, where she was involved in the scheduling of their Over-the-Top platform, Toggle. Her digital experience is highly welcomed. Together with her degree in Communications from the University at Buffalo, The State University of New York, Josephine is set to explore the intense industry of Program Distribution.
Admin & Accounting Manager
Etika oversees the finance and operations team at Bomanbridge Media. With a strong legal and accounting background, she handles in general, the business affairs and operations of the Company. From administration, information technology to human resources, as well as the financial accounting and reporting of the Company’s activities, she has become an important asset to the organization. Under her supervision, she also ensures smooth service for the Company’s technical and delivery operations, whose extensive media library covers more than a decade of programming distribution from producers all over the globe. Etika has extensive cross-industry experience having worked with various Fortune 500 companies and global brands including MasterCard, Procter and Gamble, BMW and J&J.
Ariunaa graduated from the Institute of Finance and Economics, Mongolia with a degree in Accounting in 2012. She is fluent in Mongolian, English and Russian. She has worked with Mongol TV, Unitel and Terelj Suikh dealing with international clients and has acted regularly as a translator, including for the German-Mongolian Trade Exhibition. Being a trained traditional Mongolian dancer, she has performed in China and France. Ariunaa set-up the Mongolian office, and together with her bilingual skills and international exposure, she will be our main liaison in the Mongolian marketplace.
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With a proprietary retail and online network, AGP will be happy to create a profitable partnership with you.
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Led by an experienced sales force, D360 is a client-centered boutique enterprise, servicing producers and broadcasters in the international marketplace.
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Since ER Productions-Paradiso TV acquired the rights to the series, Musti has been brought right up to date:
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Headquartered in Singapore, we distribute as well finished programming to all media platforms within the Asia Pacific region, offering extensive knowledge of the marketplace to ensure maximum revenue.
Please contact us to discuss your programming needs for development, co-production or distribution.